Full Job Description
Job Summary
Are you a creative thinker with a passion for digital content? Do you have a knack for turning complex ideas into engaging narratives? If so, we have an exciting opportunity for you! Amazon, a global leader in e-commerce and technology, is seeking a skilled Digital Content Strategist to join our team in beautiful Charlestown, Rhode Island.
Your Role
As a Digital Content Strategist, you will play a pivotal role in developing our digital content strategy to enhance brand visibility, engage audiences, and drive conversions. You will collaborate with marketing, creative, product, and analytics teams to create high-quality content that resonates with our diverse customer base. Your expertise will be crucial in shaping our voice, enhancing our online presence, and driving our digital initiatives forward.
Key Responsibilities
- Develop and execute an innovative digital content strategy that aligns with Amazon's overall marketing goals and objectives.
- Conduct comprehensive audience research to understand customer needs and preferences, ensuring content is relevant and effective.
- Create compelling, original content across multiple digital channels, including blogs, social media, email newsletters, and the Amazon website.
- Work closely with SEO specialists to optimize content for search engines, significantly improving our digital footprint and organic traffic.
- Collaborate with graphic designers, video producers, and other creative professionals to produce multimedia content that captures audience attention.
- Analyze content performance using metrics and analytics tools to measure effectiveness and inform future strategies.
- Manage content management systems (CMS) and ensure that all content is up to date, accurate, and aligned with brand guidelines.
- Stay current with industry trends, best practices, and emerging technologies to keep Amazon at the forefront of digital content strategy.
- Engage with stakeholders to gather feedback and effectively communicate content strategies and updates.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, marketing, or a related role; experience in e-commerce is a plus.
- Strong understanding of SEO, SEM, and content management systems.
- Outstanding writing, editing, and storytelling skills, with the ability to adapt tone and style for diverse audiences.
- Proficient with analytics tools (e.g., Google Analytics, SEMrush) to track content performance and gain insights.
- Experience with social media marketing and influencer engagement is a plus.
- Excellent project management skills with the ability to multitask and meet deadlines.
- Strong teamwork and collaboration abilities, with a positive attitude and a passion for digital content.
Why Work at Amazon?
At Amazon, we understand that our employees are our most valuable asset. We are committed to fostering an inclusive culture and providing opportunities for professional growth and development. Here's what you can expect as part of our team:
- Competitive Salary: We offer a competitive salary based on experience and qualifications.
- Comprehensive Benefits: Enjoy health, dental, and vision insurance, as well as a 401(k) plan with company matching.
- Flexible Work Environment: We support work-life balance with flexible work hours and remote working options.
- Professional Development: Benefit from ongoing training programs, workshops, and access to a wealth of resources for skill enhancement.
- Inclusive Culture: Be part of a diverse and inclusive workplace where everyone’s voice is valued.
Location
This is a full-time position based in our Charlestown, Rhode Island office, a charming coastal town known for its beautiful beaches, friendly community, and rich history.
Application Process
If you are ready to take your career to the next level and contribute to a team that values creativity and innovation, we want to hear from you! Please submit your resume and a cover letter detailing your experience and explaining why you would be an excellent fit for the Digital Content Strategist role at Amazon.
Join Us Today!
Your future starts here! Become a part of Amazon’s dynamic team in Charlestown, RI, as we continue to innovate and lead the way in the digital landscape. Apply now and help us shape the future of digital content.